PRIVACY POLICY

(Last Updated: November 16, 2025 — Effective Date: November 16, 2025)

Introduction

This Privacy Policy explains how Ella Games ("we", "us", "our") collects, uses, discloses and protects information about you when you use our games, apps, websites and related services (collectively, the "Services"). By using the Services you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect information that you provide directly, information collected automatically when you use the Services, and information obtained from third parties.

Personal Information

  • Contact details you provide such as name and email address.
  • Account identifiers and profile information you create within the Services.
  • Payment and purchase information when you make in-app purchases (we do not store full payment card numbers).

Device & Usage Data

  • Device identifiers (mobile advertising IDs, device ID), IP address, operating system and app version.
  • Usage information including features used, game progress, level and score data, session times, crash logs and diagnostics.

Location & Media

  • General location (country or city) inferred from IP address and, where you grant permission, more precise location from your device.
  • Media files you upload when using support features (images, logs, or other files).

Aggregated & Non-Personal Data

We may aggregate or anonymize data so that it no longer identifies you. Aggregated data is treated as non-personal information.

2. How We Collect Information

  • Directly from you when you register, contact support, or otherwise provide information.
  • Automatically through cookies, SDKs, pixels and similar technologies when you interact with the Services.
  • From third parties, including analytics providers, advertising networks, platform providers (e.g., Apple, Google) and service partners.

3. How We Use Information

We use the information we collect for the following purposes:

  • Provide, maintain and operate the Services and account features.
  • Process transactions and send related information, including purchase confirmations and receipts.
  • Personalize and improve the Services, including analytics, A/B testing and product development.
  • Deliver marketing and advertising, including personalized ads where permitted (you may opt out, see Your Rights & Choices).
  • Communicate with you about products, updates, security, and support matters.
  • Detect, prevent and respond to fraud, abuse, security incidents and other misuse.
  • Comply with legal obligations and enforce our terms and policies.

4. How We Share Information

We may share information with:

  • Service Providers: vendors who perform services on our behalf such as hosting, analytics, payment processing and customer support.
  • Advertising Partners: to deliver and measure ads and, where permitted, to personalize advertising.
  • Affiliates & Business Transfers: affiliated companies and in connection with mergers, sales or transfers of business assets.
  • Law Enforcement and Legal: when required by law or to protect rights, property or safety.

We require service providers to process personal data in accordance with this Policy and applicable law.

5. Cookies & Tracking Technologies

We and our partners use cookies, web beacons, pixels, SDKs and similar technologies to collect information about your interactions with the Services. Cookies used include:

  • Necessary Cookies: required to provide core functionality such as authentication and session management.
  • Performance & Analytics Cookies: to measure and improve the Services.
  • Functionality Cookies: to remember preferences such as language or device settings.
  • Advertising/Tracking Cookies: used by us and third parties to deliver personalized ads and measure ad effectiveness.

You may disable cookies through your browser or device settings, but some features may stop working correctly. To opt out of third-party tracking for personalized ads, follow the instructions provided by the advertising partners or use device-level advertising opt-outs (e.g., iOS Limit Ad Tracking, Android Ad Settings).

6. Data Retention

We retain Personal Information only as long as necessary to fulfill the purposes described in this Policy, to comply with legal obligations, resolve disputes, and enforce our agreements. Usage and analytics data may be retained for shorter or longer periods depending on business needs and legal requirements. Unless otherwise required by law, retention periods will not exceed five years for personal data associated with an account, unless anonymized.

7. Cross-border Transfers

Your information may be processed in countries other than your residence. When we transfer personal data across borders we use appropriate safeguards such as standard contractual clauses, data processing agreements, or rely on permitted legal mechanisms to ensure adequate protection.

8. Your Rights & Choices

  • Access & Portability: You may request access to the personal information we hold about you and request a copy in a portable format.
  • Correction & Deletion: You may request correction or deletion of your personal information subject to exceptions under law.
  • Marketing Opt-out: You can opt out of marketing communications by following the unsubscribe instructions in emails or via in-app settings.
  • Ad Personalization Opt-out: Use device advertising controls or follow links to opt out from third-party ad networks.

To exercise rights, contact us at the address below. We may need to verify your identity before fulfilling requests. Certain rights and available remedies may vary depending on your jurisdiction (e.g., GDPR, CCPA/CPRA).

9. Children's Privacy

We do not knowingly collect Personal Information from children under 13. If we learn that we have collected personal data of a child under the applicable minimum age, we will take steps to delete the information. If you are a parent or guardian and believe your child has provided us Personal Information, contact us to request deletion.

10. Data Security

We use commercially reasonable technical, administrative and physical safeguards to protect Personal Information. However, no method of transmission or storage is completely secure; we cannot guarantee absolute security.

11. Contact & Updates

If you have questions or requests regarding this Privacy Policy or our data practices, contact us using the Contact from

We may update this Privacy Policy from time to time. When we make material changes we will provide notice through the Services or by other means and update the effective date above. It is your responsibility to review this policy periodically.